I'll admit. I am not a big football fan. I do everything in it. And the Superbowl? Unless the Patriots or the Seahawks in it, I am only looking for ads. OK, even if the Pats or the Seahawks are in it, I am always looking for ads. Which rabbitbrush much this year. Great. One that I couldn't help but like? Motorola ad for the Xoom. He made me laugh. He made me say: "" take, Steve."" I was even want a Xoom.
I'm not sure you could get a more direct attack on Apple and their ecosystem iOS. If a Xoom exploded in the hands of Steve Jobs, but otherwise, this commercial did perhaps some prisoners.
The Xoom will be an iPad killer? Probably not. The iPad is simply too entrenched. However, as the first incursion major market Tablet powered by nest bee and, without doubt, the strongest competitor to the iPad, the Xoom is an extremely important for Google product. Google, after all, sell phones or tablets. The breakup of retail link took care of this one. They sell even their operating system mobile. It is open source. And yet, Google repeatedly identifies mobile as absolutely essential to their strategy.
Google relies instead on the deployment of equipment really convincing operates under Android compelling apps and compelling interfaces and OEMs to ensure that millions of people are looking through Google while they are mobile, and to ensure that their AdWords platform reaches mobile wherever possible clients. The Xoom strikes three serious sectors. It doesn't have to be an iPad killer. It must simply be a worthy competitor iPad.
What can do the Xoom for Google? It can be quite good that people think is more automatically iPad when they feel compressed. Well cooked SuperBowl advertising is not anything is wrong.
Chris Dawson is a freelance writer and consultant with many years of experience in web-based systems and educational technology.
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