If you find more spam in your Google search results that care you, there is now an extension for the browser Chrome that not only allows users to block sites from their personalized results, but also helps Google identify some of the worst offenders of search engine manipulation.
It is part of the battle of Google with strong content, sites with shallow or low quality content that have a primary purpose of generating web traffic sent via Google results. Lately, Google has tried to stay one step ahead on sites that they degrade the results of research trying to deceive their way in a ranking higher on results pages. In a note to blog today, the company said extension could contribute to this effort.
Manipulation of research may not necessarily unlawful results but it is certainly frowned upon - and may incur the wrath of Google.
The launch of the expansion comes days after that the New York Times exposed what appeared to be an attempt by large-scale retailer JC Penney to manipulate results for searches of common elements in its stores, such as carpets, luggage, and bedding. While JC Penney denies forming part of an effort to flood the Web with links to its site on the pages of content farm-like pages, the company told the NYT that he drew from his search engine consulting firm.
In the meantime, Google has pushed JC Penney back down in the results of research for a large number of these requests a gesture that could qualify for an adjustment of results and others could display more as a sanction against JC Penney to try to manipulate Google.
While the advantages of the extension could extend only to users of it at the outset, Google says that it send also warning flags to engineers from Google, giving them another set of eyeballs to monitor queries a billion Google deals with on a daily basis.
The extension of Chrome, called blocking personal, is now available for download.
Sam Diaz has nothing to disclose.
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